HydrateNOW
Social Media Content Strategy
MY ROLE
Motion Designer
TEAM
Marketing Team
TIMELINE
2025 Summer - Present
OVERVIEW
As a motion designer, from brand motion, product animation to hyper-realistic AI videos, I created a scalable visual ecosystem for this disruptive advertising startup.
Brand Overview
HydrateNOW is a customizable aluminum bottle brand - the bottle itself is the product, and every client's logo becomes the art. The visual identity needed to feel premium, flexible, and scroll-stopping.
2D Motion Graphics
As a startup, HydrateNOW needed to break through the noise.
To position HydrateNOW as a flexible design partner, the 2D motion graphics move away from "static water" and toward "dynamic identity." I utilized rhythmic, high-energy transitions to show that the aluminum bottle is a powerful canvas.
Each video was designed to feel native to the platform: vertical formats, fast cuts, and typographic motion that lands in the first two seconds.
These videos were mainly made with
After Effect
3D Visualization
While the customized label changes, the premium quality of the aluminum bottle remains constant. 3D rendering was used to establish the "Hero" asset: a sleek, sustainable, and high-end physical product that clients want their logo on.
I designed the 3D motion to align with trending viral transitions, creating high-retention hooks that pull viewers directly into the premium product showcase.
Static Post
These images were made with
Blender
Houdini
AI Video Production
To solve the challenge of high production costs and slow turnarounds, we pivoted to AI production workflow. By integrating partner logos onto the 3D models, we generated hyper-realistic in-use scenarios and UGC-style content without the need for expensive physical shoots.
These videos were made with
Higgsfield
Nano Banana
Kling
VEO3
A unified content strategy that scales. By combining motion design with cutting-edge AI workflows, HydrateNOW is equipped to produce premium, multi-platform content at the speed of social media.